Turning data into insight
Data is at the heart of the applied innovation project. The tool allows people to scan a QR code on packets of wildflower seeds to upload information about where they have been sown. We are also using data to understand more about bee behavior and the ‘waggle dance’ they perform when they arrive back in their hive after collecting pollen.
However, decoding the secretive dance of a bee, and understanding where to sow a tiny seed in a local urban patch, aren’t just insights that affect biodiversity in a small corner of southwest England. This transformational innovation could deliver real impact globally. We’re providing people with localized data that changes their behavior, and then gamifying it to create change at scale. The ‘Waggle dance’ is an ancient bee communication system that involves intricate movements and precise directions that reveal key data to ensure the survival of their colonies.