Revolutionizing the in-store experience with smart cart

“We are delighted to join forces with Capgemini, a leader in digital transformation. This partnership marks a significant step forward in our mission to revolutionize the in-store shopping experience and expand our reach in key markets.”
Dan Révah Business Development & Head of Presales, Shopic

“We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, with computer vision, for commerce. Our supermarket customers will benefit from a simplified, fast and efficient purchasing journey thanks to connected trolleys.”
Perrine Vignon Business manager (Provins), Intermarché

Co-innovation brings AI to the aisles

As part of a collaboration between Shopic and Capgemini, Intermarché became the first European retailer to offer the Smart Cart to retail customers in 2024. Transforming a regular shopping cart into a digital cart provides a frictionless shopping experience while providing valuable benefits for retailers too.

The Smart Cart leverages AI and machine learning to transform the shopping experience. After a successful trial at Intermarché’s innovation centre, the Smart Cart solution was deployed in an Intermarché retail outlet in France. Shoppers simply pick up a regular cart and then attach the Smart Cart solution – instantly transforming their cart into a time-saving digital version.

No queuing needed

Using a computer vision model, every item placed in the cart is automatically recognized, with shoppers enjoying an instantly updated on-screen shopping list tracking their spend. Once finished, the system generates a barcode that the customer can scan to transfer the transaction to a dedicated POS terminal, where they can quickly make payment. There’s no need to unload and repack goods.

Beyond the improved shopping experience, the Smart Cart solution offers new capabilities to Intermarché too. Promotions and advertisements can be shared in real-time. In-store data can be leveraged to enhance inventory management and operational efficiency. And staff can supervise all transactions and anticipate customer needs via an easy-to-use app.

Initial results have been hugely positive with strong customer adoption. The customer satisfaction rate is an impressive 88% – and more than 90% for returning shoppers. Within just a few months, we were able to validate the viability of the solution, and we are now working to open a new store to consolidate the business model and deliver tangible ROI for Intermarché. We aim to elevate customer engagement further by adding new features such as digital coupons and personalized promotions.

Highlights

AIE Lille worked with startups Shopic and Grafiti to set up demonstrators at Intermarché’s Innovation Lab before Smart Carts were installed in-store.
The Smart Cart transforms regular shopping carts into intelligent carts via a clip-on device that instantly recognizes products as they’re added.
Onboard cameras and computer vision models can help reduce fraud, providing a significant advantage for retailers compared to traditional scan-and-go solutions.
A vast amount of customer data is captured at every touchpoint, which can be leveraged to optimize store operations.

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