3D Configuration
& e-Commerce

Immersive 3D Retail Experiences with 3D Configuration & e-Commerce

Elevate Commerce with Immersive 3D Experiences

Today’s consumers don’t just want to shop; they want unique and personalized experiences. In a world where expectations are high and attention spans are short, brands must deliver more than just products; they must create memorable, immersive experiences.

That’s where 3D Configuration & eCommerce Accelerators come in. These tools transform static product catalogs into interactive 3D assets, turning complex product configurations into experiences that can be viewed via web, mobile, and VR – all while keeping things budget-friendly.

By combining 3D Configuration, eCommerce, and Experience Engineering, companies can build the digital experiences that today’s customers expect, as well as tomorrow’s market demands.

3D experiences bring many opportunities, including:

Immersive customization: Let customers personalize products, whether configuring a new car, a custom couch, or a pair of sneakers.
Try before you buy: Augmented reality (AR) features allow buyers to visualize products in their own space or virtually try them on, reducing uncertainty and returns.
Global Collaboration on product design: Enable distributed teams to work in shared 3D environments, speeding up design cycles and unlocking new creative potential.

With our accelerators, businesses can shift from traditional marketing to engaging, personalized commerce that captivates today’s digital-native customers.

These immersive experiences don't just look great; they deliver measurable impact. Customers stay longer, convert faster, and return less. Brands that embrace 3D commerce see increased engagement, satisfaction, and revenue while standing out in crowded markets.

A global household product technology company partnered with Unity to develop an immersive shopping experience that allows consumers to explore products from their homes using a VR headset. This multimedia solution replicates the in-store experience, guiding users through product features, demonstrating engineering excellence, and offering interactive tutorials on product use. The virtual environment provides a hands-on approach that goes beyond traditional online shopping experience with static images and descriptions, enabling consumers to gain a deeper understanding of the company’s products.

Capgemini partnered with a luxury jewelry brand to create a cutting-edge platform that seamlessly transforms CAD product designs into interactive, photorealistic 3D images for their website. Our end-to-end solution automates the conversion process, improving digital content creation by 50%. The platform includes advanced validation tools for stakeholder approval and a cloud architecture linked to the company’s PLM system, enhancing collaboration and reducing costs by processing data in-house.

3D Configuration & eCommerce Applications

Product showroom

Immersive commerce

Product visualization

Capgemini has transformed immersive commerce by enabling retailers to sell physical products within virtual gaming worlds. In partnership with Unity and a major retailer, we have developed a next-generation Software Development Kit (SDK) that allows commerce opportunities to be embedded directly within games. This solution eliminates the need for users to exit the application to complete purchases, boosting conversion rates. By creating a new sales channel that penetrates the 'walled gardens' of digital experiences, we offer developers and retailers new revenue streams while keeping consumers engaged in their favorite virtual environments.