The question, then, is: What obstacles do organizations face?
Externally, 65% of executives point to geopolitical conditions as slowing sustainability progress. In times of political uncertainty, many organizations prioritize immediate challenges, such as supply chain disruption and operational capacity, putting strategic initiatives like business model redesign on hold. However, geopolitical tensions can also drive sustainability. For example, disruptions such as rising energy prices could prompt organizations to accelerate the shift toward renewable energy, alternative materials and redesigning supply chains. The impacts of geopolitical tensions on sustainability could vary therefore depending on timing from short term delays in sustainability efforts to long term changes including material innovation and reindustrialization.
Besides geopolitics, affordability and availability are hindering adoption of sustainable products, with just 24% of consumers finding sustainable products affordable.
Internally, businesses are struggling with organizational and structural challenges. Budget constraints restrict initiative scaling, while inadequate data and measurement frustrate progress tracking. Siloed operations, cited by 79% of executives, complicate efforts to embed sustainability across departments. Structurally, wide investment gaps persist for climate mitigation and adaptation, with adaptation finance lagging significantly.