Global examples of AI-native companies
When we turn our gaze to the telecommunications sector, the concept of an AI-native telco is still nascent, with few clear examples to point to. Emerging greenfield operators have shown promise by building their infrastructure and operations around extensive automation and AI from the ground up. These operators are not burdened by legacy systems, allowing them to be more agile and responsive to the integration of AI technologies. They are positioned to become the forerunners in the telco industry, mirroring the success of their counterparts in the tech domain. Certainly, more traditional telcos can learn a lot here!
More widely, in the ever-evolving technological landscape, AI-native companies like LinkedIn, Meta, Spotify, Netflix and Google have set the benchmark for integrating machine learning and AI into their core functions. These companies have redefined their industries by leveraging AI to deliver personalized content, optimize user engagement, and streamline operations. As an example, Google’s late entry into the search engine market is a testament to the transformative power of AI, as it utilized machine learning to refine search algorithms and deliver superior results at a much lower cost, with much less manual processing. They established a new standard for the industry, and made their competition obsolete within a few years.
The business models of these trailblazers are characterized by their ability to deliver relevant content and recommendations with precision, but their AI integration goes far beyond this visible layer. They have become data-centric organizations, applying AI across various domains such as supply chain optimization and data center management, getting AI and automation deep in the company culture.
