Struggling to secure investment? Focus on measurable business value
To get C-suite buy-in and funding at scale, you need to show that investing in AI will make your organization outperform its competitors – not only mitigate risk.
Tracking the right metrics will be key. Margins should increase from improved netbacks, reduced give-away, and better slate decisions. Reliability and throughput should also increase because you have fewer unplanned disruptions – and recover from them faster.
The same goes for working capital (because less is caught up in inventory) and decision speed, thanks to faster planning cycles and fewer manual overrides. Your risk should be less concentrated, too, with clear triggers for when to hedge. And because AI finds the cleanest route to production, your emissions intensity improves.
Help your organization take a leap
of faith
To really move the needle on the metrics that matter, you'll need a strong, well-managed data foundation that spans the whole chain – including third-party data such as weather forecasts and vessel positions. But don't treat it as a prerequisite to finish before AI can pay off; that's how proofs of concept stall, waiting for a perfect platform that never arrives. Build the foundation use case by use case, letting it widen with each deployment.
Our message is: don’t be the place where proofs of concept come to die. Instead, start small – where uncertainty is hurting your business most and AI offers the greatest gains. That could be in routing LNG cargo and avoiding demurrage, optimizing short-interval scheduling in refineries, maintaining midstream flow during disruption or maintaining critical equipment. Then repeat the same pattern: establish a baseline, run a pilot, embed the solution in your workflow and expand it across assets and the enterprise.