2. Dynamic demand
Demand is no longer a stable, predictable curve. Electric vehicles, heat pumps, data centers, electrolyzers, industrial electrification, cooling and smart buildings are creating large, localized and weather-sensitive loads. Data centers alone consumed around 485 TWh in 2025 and are expected to almost double their consumption to 950 TWh by 2030. The global EV fleet could reach 250 million vehicles by 2030, while the IEA’s net-zero pathway depends on 600 million heat pumps being installed globally.
These flexible assets also represent a huge pool of potential flexibility. To unleash their value, they must be bundled together, signed up to contracts, accurately measured, predictable and controllable.
Achieving this requires interoperable platforms, market access, trusted baselines, attractive payment and consumer trust. But while advanced markets optimize flexibility, emerging markets are often still building the foundations on which flexibility will depend.
3. Market chaos
Negative electricity prices, grid congestion and rising emergency management costs aren’t anomalies. They’re signs that there isn’t enough flexibility, storage or coordination in the system. When renewable output is high and demand can't absorb it, prices fall – sometimes to below zero. When output drops or demand spikes, prices rise.
In response to this volatility, European platforms such as PICASSO and TERRE are starting to pool balancing resources across borders. But progress is slow. In the meantime, a well-designed market does more than price electricity. It considers how quickly an asset can respond, where it’s located and how reliably it can deliver.
Together, these three forces mean that keeping the grid balanced is no longer only the operator’s job. It involves coordinating across the whole system.